Audience Ads

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Microsoft Audience Ads announced on the Microsoft Audition Network. These advertizement placements are cross-device and include premium sites like MSN, Microsoft Outlook, Microsoft Edge, and other partners (with more to come). Clicks on these ads will take users to the landing page yous specified when yous created your ads.

Microsoft Audience Ads is a native advertising solution optimized for search advertisers. This feature enables advertisers to get additional high-quality traffic from not-search placements. Microsoft Audience Ads experiences, such as ads placed inside articles, are engaging for users, integrate naturally into page content, and deliver visually rich ads for advertisers. Microsoft Audition Ads campaigns are easy to fix, maintain, and optimize because they are fully integrated with existing Microsoft Advertising workflows.

Audience Ads

Note

This characteristic is currently bachelor in the United states, Canada, the United Kingdom, and Australia. If you annunciate in the United States, Canada, the United kingdom, or Commonwealth of australia and want to opt in to audience ads, contact support.

Tip

You tin prepare for the Microsoft Audience Network at present by:

  • Add images via Epitome Extensions. By calculation high-quality images, y'all tin can gain access to more volume outside of the SERP, and more high-quality clicks and conversions in make-safe placements. All the while, yous go to manage Microsoft Audition Ads in the familiar, easy-to-apply Microsoft Advertising platform.
  • Optimize Microsoft Audience Ads. Yous can optimize Microsoft Audience Ads by extending search campaigns and ad groups with audience ads bid adjustments.
  • Refine your audience targeting strategy on search. Go up and running with Remarketing, In-Market Audiences (in airplane pilot) and Custom Audiences (in pilot). That way an audition targeting strategy will exist ready to go with carve up audience campaigns if you choose to run them after.
  • Implement and update your UET tag. Ensure you're fix to use the Product Audiences targeting dimension with new parameters – available as part of the audition campaigns airplane pilot.

Intent data from search tin can be used outside of search to create a powerful match betwixt the user's intent and your offering.

  • User intent targeting e.grand., Remarketing in paid search, In-market​ audiences​, Custom audiences, and Production audiences (Coming presently with Audition campaigns).
  • User profile targeting​ eastward.g., Professional contour targeting via LinkedIn (Coming before long with Audience campaigns), Historic period and gender​ targeting​
  • Location and device​ targeting

Our advert offers, including audience marketing solutions, are anchored in the consumer audience understanding provided by the Microsoft Graph. The Microsoft Graph data sets include search and spider web activity, LinkedIn profile information, demographic and client data.

There are 2 great ways to run Microsoft Audience Ads:

  1. For convenience, yous can extend existing Search campaigns with image ad extensions and audience ads bid adjustments.
  2. With Audience campaigns you lot will have control to divide your budgets, ads, and bids from Search campaigns.

Microsoft Advertising Buying Platform

The Microsoft Audience Network supports iii advertising formats: image-based ads, text ads and feed-based ads. For convenience, y'all tin can extend existing Search campaigns with prototype ad extensions and audition ads bid adjustments. With Audition campaigns you lot will have command to carve up your budgets, ads, and bids from search campaigns.

  • Bing search ads in the Microsoft Advert Network: For example, create a Search entrada, expanded text ads and image ad extensions.
  • Bing search ads in the Microsoft Audience Network: For example, create a Search entrada, expanded text ads and image advertizement extensions. In addition, set the audience ads bid adjustment to point whether y'all prefer audience ads for the entrada or advert grouping.
  • Microsoft Audience Ads (prototype-based) in the Microsoft Audition Network: For example, create an Audience campaign and responsive ads. Note that Microsoft Audience Ads refers to the advert placement, while "responsive ad" refers to the data type that is used via the Bing Ads API for specific scenarios.
  • Microsoft Audience Ads (feed-based) in the Microsoft Audience Network: For example, create an Audience campaign with a Microsoft Shopping Campaigns setting.

Audition Campaigns

For image-based or feed-based ads in the Microsoft Audience Network, you'll need to be enabled for Audition campaigns. With Audience campaigns you will have command to separate your budgets, ads, and bids from search campaigns.

Responsive Audition Ads

For prototype-based Audition Ads in the Microsoft Audition Network you'll create an Audience campaign with responsive ads. Annotation that Microsoft Audience Ads refers to the ad placement, while "responsive ad" refers to the data type that is used via the Bing Ads API for specific scenarios.

  1. Create the Campaign
    • The CampaignType must be set to Audience.
    • The Languages list must include All.
  2. Create the AdGroup
    • The Language and Network are not applicable for ad groups in Audience campaigns and cannot be set.
    • Include a TargetSetting with one TargetSettingDetail for each CriterionTypeGroup that you lot will employ. Your target criteria might change over time, and so yous can ever get back to add or update the ad grouping setting later.
  3. Add images via AddMedia that will be used after with your ad. At miniumum you lot'll need to add one mural (wide) image. For more information most required dimensions and attribute ratios, meet Image Data Object Remarks.
  4. Create the ResponsiveAd with epitome assets via the Images element.
  5. Add together age, visitor proper noun, gender, industry, chore function, location, or radius criteria for the ad group e.1000., via AddAdGroupCriterions.
  6. Think the AdGroup e.k., via GetAdGroupsByIds and brand certain the PrivacyStatus is Active. If your targeting is likewise narrow then you'll demand to include more than targeting dimensions e.g., a broader fix of industries or locations.

Feed-Based Audience Ads

For feed-based Audience Ads in the Microsoft Audience Network you'll create an Audience campaign with shopping settings.

Notation

For details nigh feed-based production ads via Microsoft Shopping Campaigns in the Microsoft Advertizement Network, see Production Ads.

  1. Set upwards the client's Microsoft Merchant Center store. In the Microsoft Advertizing web application, click Tools > Microsoft Merchant Middle. Click on Create store and provide the requested store details. For information nearly setting upwards your store catalog, see Create a Microsoft Merchant Centre store and How is the feed file organized.
  2. Create a product catalog, then submit the catalog feed via FTP/SFTP or the Content API.
  3. Become your Microsoft Merchant Center shop unique organisation identifier. Phone call GetBMCStoresByCustomerId and get the StoreId from of one of the returned BMCStore objects, or in the Microsoft Advertising web awarding, click Tools > Microsoft Merchant Middle to access your store details.
  4. Create the Entrada
    • The CampaignType must be fix to Audience.
    • The Languages list must include All.
    • Include a ShoppingSetting and set its StoreId element.
  5. Create the AdGroup
    • The Linguistic communication and Network are not applicable for ad groups in Audition campaigns and cannot be set.
    • Include a TargetSetting with one TargetSettingDetail for each CriterionTypeGroup that you will use. Your target criteria might alter over time, and then you can always go back to add together or update the ad group setting later on.
  6. Optionally, you tin create a ProductScope criterion via AddCampaignCriterions that volition be associated with your Microsoft Shopping entrada. Employ the production scope criterion to include a subset of your product catalog, for example a specific make or product type. A campaign can only be associated with one ProductScope, which contains a list of up to 7 ProductCondition.
  7. Add age, audience, company name, gender, industry, job function, location, or radius criteria for the advertizement group e.k., via AddAdGroupCriterions.
  8. Think the AdGroup e.k., via GetAdGroupsByIds and make sure the PrivacyStatus is Active. If your targeting is besides narrow then you'll need to include more than targeting dimensions e.g., a broader set of industries or locations.

Search Campaigns

For convenience, Audience ads are also available as an extension of search network via image advertising extensions, and are targeted to user intent based on various combinations of search history, page content, and past user behavior. Audience ads on the search network are created automatically by Microsoft Advertising leveraging all of your Microsoft Advert artistic elements including ad title, text, URL, and advertizing extensions including image extensions. The ads created using the search creative assets are then displayed to the user in native placements depending upon the surface expanse e.one thousand. if a user is reading an electronic mail in Outlook then the placement volition be native to the inbox environment versus if the user is clicking through a slideshow on MSN, then the advertisement will match the slideshow await and feel. This kind of native placement enhances user feel and delivers amend engagement with the campaign.

Annotation

Images play a fundamental part in getting people's attention and driving clicks. Yous can define the imagery to employ in your ads by associating Image Extensions to your campaign or ad group. If you don't take Image Extensions, our system may automatically use Image Annotations to increase the number of placements for your Microsoft Audience Advertisement. Image Annotations are licensed stock images that are editorially reviewed for quality and relevance and then matched with advisable ads (to opt out of Epitome Annotations, contact support).

You can set a bid adjustment for each campaign and ad grouping. The bid adjustment is the percent amount by which to adjust your bid for audition ads above or below the base ad group or keyword bid. Supported values are negative one hundred (-100) through positive nine hundred (900). Setting the bid adjustment to -100 percent will prevent audience ads from showing for the entrada or advertizing group. If you do not set a bid adjustment for your advertisement groups they volition inherit from the campaign bid adjustment setting by default.

You can manage audience ads settings with either the Bulk Service or Campaign Direction Service. Yous should use the Bulk Service if y'all need to upload or download a high volume of entity settings. For example y'all can update all ad groups for your entire account in a single upload. In comparison, with the Campaign Management Service you can just update 100 advertisement groups per call and those ad groups must exist in the same campaign. For details run into the following sections.

Prototype Ad Extensions with the Bulk Service

The Bulk Service service create, update, and delete operations can exist completed using Bulk upload. Yous can use Bulk download to read back your data. For more information see Bulk File Schema and Majority Download and Upload.

These are the Bing Ads API entities with properties for managing Audience ads that can exist accessed using the Bulk Service. Use the Bid Aligning column of the following records to get and set the Audience Ads bid adjustment.

  • Entrada
  • Ad Group
  • Image Advertisement Extension
  • Campaign Paradigm Ad Extension
  • Advertising Grouping Paradigm Ad Extension

For case you can follow these steps to fix upward an image advertizement extension for audience ads.

  1. Add together one to six Image items to your account's media library with the AddMedia operation. While the minimum required for an paradigm advertisement extension is i epitome, in social club to authorize for all audience advertizing placements you lot must provide four images, where each Image corresponds to 1 of the supported attribute ratios for image extensions. For more information about required dimensions and aspect ratios, see Image Data Object Remarks.
  2. Upload an Image Ad Extension tape to your account's advertising extension library. Y'all will set the Media Ids field of the Prototype Ad Extension record with the media identifiers returned from AddMedia in the previous step. This will link the images from your media library to a specific image ad extension.
  3. Associate your Epitome Advertisement Extension tape to i or more Entrada or Ad Group records by uploading the corresponding Campaign Paradigm Ad Extension or Advert Group Image Advertizing Extension records.
  4. Optionally use the Bid Aligning column of the Campaign and Ad Group records to get and ready the audience ads bid aligning.

Image Advertizement Extensions with the Campaign Management Service

Bing Audience ads can exist accessed using the Campaign Management Service. You lot tin can create, read, update, and delete these entities.

  1. Add i to vi Image items to your business relationship's media library with the AddMedia performance. While the minimum required for an image advertizing extension is one epitome, in order to qualify for all audience advertizing placements yous must provide four images, where each Prototype corresponds to one of the supported attribute ratios for image extensions. For more information virtually required dimensions and attribute ratios, see Paradigm Data Object Remarks.
  2. Add an ImageAdExtension to your account'south ad extension library with the AddAdExtensions operation. You will gear up the ImageMediaIds element of the ImageAdExtension with the media identifiers returned from AddMedia in the previous footstep. This will link the images from your media library to a specific image ad extension.
  3. Associate your ImageAdExtension to one or more Campaign or AdGroup objects with the SetAdExtensionsAssociations operation.
  4. Optionally use the AudienceAdsBidAdjustment property of the Campaign and AdGroup to go and set the audience ads bid aligning.

Operation Reports for Audience Ads

For Audience ads reporting and assay y'all can apply the 2 new Audience specific reports i.due east., AgeGenderAudienceReportRequest and ProfessionalDemographicsAudienceReportRequest.

For reports that are not specific to Audience campaigns e.g., KeywordPerformanceReportRequest, you can fix the AdDistributionReportFilter to Audience if you only want audience ads information. You tin can as well include the AdDistribution column in nearly operation reports. The possible values returned in the downloaded report are Search and Audience, and so you tin can rapidly find performance data specific to Audience ads.

Functioning data for audition ads will be included in existing reports by default, with a few exceptions. The SearchQueryPerformanceReportRequest and ShareOfVoiceReportRequest reports volition non have Audience Ads performance metrics fifty-fifty when ad distribution is an included cavalcade or included filter.

For more than data about reporting, see Reporting API Guides and Request and Download a Report.

See Also

Bing Ads API Spider web Service Addresses